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Gold’s Australia

We’re excited to announce we’ll be working with Gold’s Gym Australia—the biggest family in fitness and an icon of the fitness industry. We love working with big brands with a big vision and 2017 is shaping up to be an exciting one. This last 6 months, we’ve been working with the Gold’s retail and marketing team to create an interior graphic and wayfinding strategy for the venues throughout Australia. Building on the heritage of the strong Gold’s brand but focusing more on softening the perception, we’ve been creating an imperfect, rough and approachable interior style to contrast the glossy competitors.

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