On The Go
Founded in our home town of Canberra, On The Go are one of Australia’s pioneering sports apparel brands leading the way in customisation and manufacturing.
Along with a range of usability and UX issues, the old website didn’t reflect the strong brand identity. We developed a new site structure to address these problems with a fully responsive update to the front end. This enabled us to breathe new life into the website whilst simply showcasing the brand’s core values. The second stage will refresh the online store and customise section which will align with the simplified approach.