2017 Canberra Raiders Jersey Competition

Every year, each team kit design draws plenty of criticism and praise. This year, the Raiders have handed the reigns to their members to create the ultimate game day jersey for 2017.

Canberra Raiders

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Challenge

Every year, each team kit design draws plenty of criticism and praise. This year, the Raiders have handed the reigns to their members to create the ultimate game day jersey for 2017. Our challenge was to create a way to give members and potential members the opportunity to create their favourite jersey designs or vote for their favourite.

Solution

We built a digital platform and the ‘Make Your Mark’ campaign to drive social engagement and interaction for the Raiders’ member base. Users were given the opportunity to sign up and login via email or Facebook, download templates, design their own jersey and then share to friends and potential members to the Raiders membership in their own personal social channels.

Brand awareness and engagement was extremely successful, giving new and prospective members a slightly more personal narrative. With over 1,800 users signed up and over 160 jersey designs to date, the numbers speak for themselves.

Delivery

– Art direction
– Digital strategy
– Copywriting & editing
– Responsive website
– Marketing & social media

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raiders-jerseys
163
JERSEYS DESIGNED
1830
USERS REGISTERED
14,640
VOTES CAST
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