Bleed Green 2016

Bleed Green 2016 Season campaign further focuses on the passionate supporter base and encouraging their active engagement with the Raiders brand who ‘Bleed Green’.

Canberra Raiders

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Billboard

Challenge

Working closely with the Canberra Raiders marketing and creative department, we’ve built on the existing #BleedGreen2016 campaign which was introduced in the 2014 Season. This campaign focuses on the passionate supporter base (who ‘Bleed Green’) and encourages active engagement with the Raiders brand.

Solution

Inklab have developed the marketing campaign for the 2016 season through billboards, membership drive and mailouts, email templates, posters, ticketing and match day event material. The 2016 identity pushes the Bleed Green campaign from the previous season, with a harder edge, grittier treatment and a textured typographic solution to help further the already successful Bleed Green membership drive.

Delivery

– Brand strategy
– Identity & art direction
– Digital strategy
– POS & retail application
– Marketing & campaign development
– Marketing & social media

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Page 8 - Members

15,239 Official Members

The Canberra Raiders have reached 15,000 members for the first time ever! The official member number stands at 15,239, smashing the previous best of 10,049 recorded in 2015.

Through new initiatives by the Raiders such as Autograph Alley and the members lounge at GIO Stadium, exclusive events including the past players reunion that gave members access to meet and greet with over 70 former legends of the Canberra Raiders.

Raiders Stationery
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Raiders
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