Building the better drink bottle

Bottles of Australia (BOA) are a water bottle manufacturer with a brand built on innovative technology. BOA have supplied water bottles for sports, brands and corporate organisations in Australia since 1989.

Bottles of Australia

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Challenge

BOA’s aim was simple: re-invigorate the brand to reinforce that their products are the best choice on the market. Delivering products via business-to-business sales, BOA required a new website as a sales tool for distributors and vendors to drive growth. With the dated brand and online presence, the brief called for a complete brand overhaul and to build a new website and digital marketing platform which aligned with the newly defined brand goals.

Solution

Keeping the end-­user front of mind, Inklab redefined the way BOA presented themselves, dramatically raising the perception of the brand. We initiated a total brand audit, resulting in an identity and style update including logo, typefaces, colour, photography and product presentation. The condensed san­s serif typeface chosen mimics the subtle curves of a bottle with the simple strike visible in the ‘O’ representing the water inside a bottle. The business has been rehydrated, resulting in a renewed confidence to boast about the quality of the product and the benefits of using it.

Delivery

– Brand audit & strategy
– Identity & art direction
– Digital strategy
– Responsive website
– Online customiser
– Marketing & social Media

Visit website

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A new mark

It was clear throughout the brand audit that the new identity needed to be simple, strong and innovative. Our concept for the new logo features a visual cue within the letter ‘O’ representing water inside a bottle. The fresh accent colour of cyan was chosen to complement the colour palette, reinforcing the water element of the brand.

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49,000+
Unique customiser visits
8,000+
Saved bottles
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“The team at inklab were set a major task for our company, creating and updating our corporate image, along with a new website. They exceeded our expectations, on time and on budget. I found Inklab to have a straightforward and honest approach to the visual and functional image of our company, I am extremely happy to recommend the team at Inklab”.

Anton Pemmer

Director – Bottles of Australia Pty Limited

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