NBA Champion Patty Mills

Patty Mills plays with the San Antonio Spurs in the NBA and is the only Indigenous Australian to win an NBA Championship (2013/14 season). He is also a triple Olympian (Beijing ‘08, London ‘12, Rio de Janeiro ‘16) and currently represents the Australian Boomers.

Patty Mills

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Challenge

Inklab were invited to partner with Patty Mills to help showcase his achievements as a pro basketball player. The goal was to present his unique identity as an Indigenous Australian Olympian basketballer and point guard for the San Antonio Spurs in the NBA. Patty’s professional and private life would be documented with an up to date news feed of written blog articles, Twitter posts, and Instagram feed. His fan-base are encouraged to sign-up for fan mail where competitions, giveaways, and announcements can be made.

Solution

We wanted an immersive user experience for the Patty Mills fans. This approach informed the decision to utilise powerful imagery in combination with a clean and minimal graphic application for the direction of the user interface. We expected that users would use a range of devices to view this site so a seamless responsive development was paramount.

Delivery

– Art direction
– Responsive website
– Social Media

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Film & Photography
Rush Photography

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