Adrenalin Boardstore

BRANDING / WEBSITE / SIGNAGE
Adrenalin Boardstore is an independent, Canberra owned extreme sports store catering for all board-riders: Skate / Surf / Wake / Snow. The previous brand and name, Adrenalin Plus (or A+ as many still know) didn't quite align with their position in the market. We worked closely with the store owners to develop the corporate identity, store signage and website design. Our aim was to retain the 'A+' and simplify the typographic treatment—repurposing the logo in a variety of formats.

WHAT WE DID

• Branding
• Website
• Store front and street signage
• Shirt designs