Francz

BRANDING / LOOKBOOK
Francz is a boutique Melbourne fashion label, made up of hand treated fabrics that are washed, beaten and treated to achieve a unique look for these handcrafted pieces. The brand blurs the line between male and female, contrasting strong, hard edged masculine materials against flowing feminine curves in their unique androgynous style. The clothing is inspired by military propoganda and subcultures throughout history—and the idea of belonging.

We created the tall, sharp logotype to complement the military and punk undertones of the clothing, combined with a simplified colour palette. This concept was followed through the stationery and lookbook, with condensed typography versus a flowing serif.

WHAT WE DID

• Identity
• Stationery
• Lookbook