YITCON

BRANDING / WEBSITE
Mix design geeks and IT geeks together and out comes this sexy project for YITCON (Young IT Conference).

The conference has been running for 8 years and continues to attract talented, committed Young Professionals from around Australia for a 2 day opportunity to improve their career and broaden their outlook into the IT Industry.

Inklab collaborated with the Young IT team to create a visual identity and marketing campaign, based around attracting the best and brightest new talent to the event. Avoiding the standard cliché IT references, the identity and complex patterns reflect the youthful, tech-savvy group.

Along with the branding and corporate style, 'The next step' marketing campaign was developed to promote the event, featuring a range of collateral from posters to print advertisements and web banners.

WHAT WE DID

• Identity + Style guide
• Branding elements
• Corporate stationery
• Marketing material
• Website & email marketing