Taking retail online

Better Music has been a locally owned and operated music store in Canberra for over 30 years. A new digital strategy and responsive eCommerce website has driven this bricks-and-mortar store to become the leading online musical instrument retailer in Australia.

Better Music


Better Music have maintained a strong localised presence in the Canberra region for over 30 years. The business, systems and processes were all in place, however the growth was slow and the market ever-changing. With over 9,000 products of varied sizes, weight and shape, the challenge was to create a platform that was both robust and flexible enough to manage many varying products, whilst still driving sales and marketing.


We worked with Better music to revive their tired brand and help bring it into the digital age. We created a simplified monogram and logotype coupled with a more iconic blue, which was flexible and bold enough to work in print, physical and in-store. With such a great range of products, we developed a responsive online store to cater to a wide variety of customers. This simplicity and flexibility has created an easy to use shopping experience regardless of the device customers are using. By integrating the in-store experience with the online presence, we’ve extended their high levels of customer satisfaction and retention.


– Brand audit & strategy
– Identity & art direction
– Digital strategy
– eCommerce responsive website
– SEO & Online advertising
– Marketing & TVC

Visit website

“Inklab have helped transform our business from a bricks-and-mortar music store servicing the Canberra market to a national online retailer. Online shopping is constantly evolving and Inklab have driven this new revenue stream with design and online marketing strategy to become a key part of our business.”


Greg Soulsby

Managing Director - Better Music

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