Building the better drink bottle

Bottles of Australia (BOA) are a water bottle manufacturer with a brand built on innovative technology. BOA have supplied water bottles for sports, brands and corporate organisations in Australia since 1989.

Bottles of Australia


BOA’s aim was simple: re-invigorate the brand to reinforce that their products are the best choice on the market. Delivering products via business-to-business sales, BOA required a new website as a sales tool for distributors and vendors to drive growth. With the dated brand and online presence, the brief called for a complete brand overhaul and to build a new website and digital marketing platform which aligned with the newly defined brand goals.


Keeping the end-­user front of mind, Inklab redefined the way BOA presented themselves, dramatically raising the perception of the brand. We initiated a total brand audit, resulting in an identity and style update including logo, typefaces, colour, photography and product presentation. The condensed san­s serif typeface chosen mimics the subtle curves of a bottle with the simple strike visible in the ‘O’ representing the water inside a bottle. The business has been rehydrated, resulting in a renewed confidence to boast about the quality of the product and the benefits of using it.


– Brand audit & strategy
– Identity & art direction
– Digital strategy
– Responsive website
– Online customiser
– Marketing & social Media

Visit website

A new mark

It was clear throughout the brand audit that the new identity needed to be simple, strong and innovative. Our concept for the new logo features a visual cue within the letter ‘O’ representing water inside a bottle. The fresh accent colour of cyan was chosen to complement the colour palette, reinforcing the water element of the brand.

Unique customiser visits
Saved bottles

“The team at inklab were set a major task for our company, creating and updating our corporate image, along with a new website. They exceeded our expectations, on time and on budget. I found Inklab to have a straightforward and honest approach to the visual and functional image of our company, I am extremely happy to recommend the team at Inklab”.

Anton Pemmer

Director – Bottles of Australia Pty Limited