Hello Traveller

The Roundhouse Group is a collective of four hotels and apartments within Canberra. Already existing establishments, our new brand strategy capitalises on the power of group marketing by communicating a larger offering to potential travellers.

Roundhouse Hotel Group


The Roundhouse Hotel Group’s the three main hotels, The Diplomat Boutique Hotel, The Premier Hotel & Apartments, The Parklands Hotel & Apartments required a complete marketing strategy. While the initial request from the client was to redesign each of their websites, Inklab ensured that each property received a new identity and visual style guide, providing clarity and visual cohesion for the group. The websites were to be marketed as a group of hotels, with a portal page directing traffic to each of the offerings.


The entire visual language was made consistent, allowing for group communication to be delivered with a cohesive message. Each venue has a unique colour to highlight their brand—while seamlessly working together to complement each other during group marketing initiatives. For the development of the new websites, Inklab managed multiple areas of content generation from copywriting to photography. Accessibility, dynamic information on the fly and simple to use booking systems are mandatory for hotel websites, and we ensured that Roundhouse could handle all requests with minimal disruption to the business operations.


– Brand audit & strategy
– Identity & art direction
– Illustrations
– Digital strategy
– Responsive website
– Copywriting & content
– Photography
– Marketing & social media

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It’s the most important form of content for hotel marketing. Knowing that travellers will choose the place they rest their heads based on the images, Inklab ensured that our photographer captured the hotels in the best light.