For Always

Brand repositioning, identity and roll out.

Tania Maras

White Tania Maras logo on black background
Dark blue packaging with with gold foil. Bridal hair accessory. Postcard with portrait of bride.

Challenge

Tania Maras is an Australian designer and bridal accessory brand. Through a strong digital presence Tania Maras has built a large following with a reputation for fierce attention to detail. The challenge was to stand out from competitors, and be seen as a high-end fashion brand.

Solution

Our solution was to shift the identity away from the expected light and airy style that was flooding the market, and push it towards a bolder, more empowered direction. Identity, photographic style and packaging combine to create a memorable brand that communicates bespoke luxury and speaks to contemporary women with romantic spirit.

Delivery

– Brand Identity
– Art Direction
– Photography
– Packaging
– Printed collateral
– eDM and Website style updates

Postcards with photographs of brides
Tania Maras Colour PaletteTania Maras Love and CareTania Maras For AlwaysTania Maras With All My Heart
Tania Maras Home Page Restyle
Bride and groom having a moment.

Evoking Desire

Art directing multiple photoshoots to develop the photographic style we set out to evoke desire for new traditions and the passing down of family heirlooms.

Bridal VeilBride and GroomCrown 2Hair Pin
Bridal hair accessories with navy blue packaging and gold foils.
Stationery.
Thank you cardCare InstructionsGift Card
Navy and gold packaging and stationery