Fight for the yellow jersey

Working with Trek Bicycles Australia’s retail design team, we helped to create a new concept store for Yellow Jersey in Brisbane. In this project, we were involved with space planning, layout and in-store mural which became a key feature of the interior.

Yellow Jersey


With the goal of creating immediate impact, we were engaged by the Trek design team to help design a new concept store and illustrate a 20 metre mural running the entire length of a single wall. The artwork was to become the focus of the bike store in Brisbane with the theme ‘Fight for the yellow jersey’, including the local Brisbane city, mountains and landscape, along with many of the differing riding styles which the store is known for servicing.


The giant ‘yellow jersey’ cycling illustration we created serves as a backdrop to the store’s merchandising and brand. The illustration has proven to be a talking point with the inclusion of local Brisbane elements, bikes and people to add a personal touch that customers and staff alike can relate to. Bold graphic type executions were also designed to present inspirational quotes for selected areas, while the changing rooms displayed lifestyle and personal imagery.


– Interior & space planning
– Art direction
– Illustration
– Signage & wayfinding
– Environmental graphics